Relationship between Packaging and Sales
Packaging entails the presentation of the products to the consumer. The reason why the product will be selected by the customer instead of its substitute will greatly depend on how it has been packaged. Customers might end up buy more than they should have just because the packaging has been made appealing and more attractive. Extensive research has shown that most consumers tend to impulse-buy when they see the package that the product is in. Therefore, if you want to improve your sales, improve your packaging.
The message the package portrays is the end game. For all those who can read, the message should be clear and legible. If you do not prefer writing in the literal sense, you can opt to have pictures or symbols that are easy to interpret. A clear message will have consumers trusting the brand than other products that do not have clear package descriptions. Other than the instructions on how to use the product, the message must also clearly state who it is meant for and the company that produces it.
Another detail that should be carefully designed and planned on s the color of the package. The color of the package speaks volumes about the product. Each color will have its own charm. Each color will portray a different message to the buyers. The logo design, the message, instructions, ingredients, contract address and every message on the package will have a set color. A good example is the different colors that are used when packaging cleaning products, children’s products and foods.
The shape of the package is a vital detail that you cannot afford to mess with. Different shapes tend to show what is inside the package. The package might host a toy plane, round ball, curvy bottle, toothbrush, etc. At times, the way the product is shaped might give you a clue as to which gender it is made for. This way, females or males, depending on the targeted gender, will be more appealed to buy. A package with handles will also be easier to carry.
Take into account the extent at which you are to apply the above guidelines; do not overdo. A complicated design will be expensive to apply, and in the end you might end up losing your customers. Everything should be as simple as possible. It is easier to remember a simple designed package than a single one which is complicated.
In conclusion, consider the impact of your package to the environment. Sustainable packaging is the order of the day. You can also design a package that the consumer can use long after the product has been depleted. Another useful thing that you should ensure is that the package you design protects the commodities or product inside. Design your package to be secure.